Fun, Inviting, Strategic Blog Posts

At PPMW, I developed a content marketing strategy designed to reach patients through culturally relevant, search-friendly, and shareable blog content. The blogs served as an educational tool and an entry point to PPMW’s health services, covering topics such as reproductive health, gender affirming care, and community issues.

This work was part of a larger digital strategy that connected blog content to email newsletters, social media campaigns, and patient outreach. By integrating blogs across multiple channels, I ensured consistent messaging and created a pipeline that turned educational content into increased awareness of PPMW’s services and stronger patient engagement.