Engaging, educational, and activating social media.
Target Audience: supporters of reproductive rights
Goals:
To activate and mobilize supporters to take action, volunteer, and educate communities.
Education and myth-busting around reproductive rights.
Accomplishments:
Increased reach and engagement across Instagram, Facebook, and Twitter/X by creating values-based, action-driven content that mobilized supporters around legislative campaigns, rallies, and Get Out the Vote efforts
Produced diverse formats, including reels, live videos, voter guides, and rapid response graphics, resulting in consistent supporter activation during the 2022 midterms and the Dobbs decision response
